The latest women’s fine jewellery collection is called Murder She Wrote; a tongue in cheek take on the very English Murder and a cup of tea in the countryside. A glamorous armoury of poison rings, stilettoes, and gem set ‘bangs’ created using rose, white and blackened gold. Black and white diamonds, emeralds, sapphires, rubellites and crystal haze stones – M.S.W is definitely for the passionate.
Pop Superstud is the new women’s silver collection. This is a high impact collection with an explosion of coloured gems. This layers nicely onto the now core Superstud collection. Over four years old since launching, Superstud has established the SW brand as a driving force in the now essential Sterling Silver business.
2011 sees us launch ‘Pop Superstud.’ A collection for women that features an explosion of colour in three tones.
Warm gems such as red garnet, Citrine in dark madeira through pale yellows and smoky qtz. Set in silver with 18ct yellow gold vermier, Cooler colours of London and swiss blue topaz. Tanzanite qtz and rainbow qtz set in black rhodium covered silver. And finally monochrome gems of hemetite, black jade and white agate set into bright polished silver.
The look is very detailed and luxurious with long necklaces, statement cuffs, flexible bracelets, extraordinary earrings and the usual wide selection of SW show stopping rings.
Other collections are, the second stage of Dent De la Mer The very fashion forward collection featuring the stylised shark jaw (all so relevent once again with the announcement of the 2012 Damien Hirst exhibition at Tate Modern for the Olympics.)
The final woman’s collection is the continuously evolving Boy friend collection. Being the first jewellers to officially launch the category it seems that with clothing brands such as Zadig and Voltaire, and the couples going from strength to strength, we are confident that concept stores and progressive jewellery retailers will identify areas, specifically fashion and jewellery brands, who cater to the androgynous market.
To learn more about these collections, visit Stephen Webster.