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Blue Nile – Top Diamonds and Jewelry Online Store

About BlueNile.com

Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.

The company is built on a unique idea: choosing an engagement ring doesn’t have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy. This unique approach and reputation for excellence has gained notice from publications such as ForbesThe New York Times, and Money.


Blue Nile. Good Choice.

Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002.

At Blue Nile you’ll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry — choose the right diamond and we’ll set it in your favorite earring, pendant, or ring design. Every order is shipped free, guaranteed and returnable within 30 days, so you can be sure you made the right decision.

High Quality from Blue Nile

The quality standards are among the highest of all jewelers. At Blue Nile, shopping is risk-free because you’ve come directly to the finest loose diamonds and jewelry available. They use only the finest materials to create jewelry with exceptional craftsmanship. They’re confident that you won’t find a better diamond or piece of jewelry for the price.

This combination of exceptional quality and extraordinary value has drawn thousands of couples to Blue Nile.

Highest Diamond Quality

As the largest online diamond retailer, Blue Nile offers the largest collection of the world’s finest cut diamonds. Pre-selected for exceptional quality, the cut, color, and clarity of our loose diamonds are evaluated based on a standardized grading scale. Also, each loose diamond is accompanied by a grading report from either GIA or AGSL, independent diamond grading labs with the most stringent grading scales of all labs.

Why Choose Blue Nile?

As the largest online retailer of certified diamonds, engagement rings, and fine jewelry, Blue Nile offers outstanding quality, education, selection, and service.

Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favorite online jeweler every year since 2000, and Money Magazine listed their price, service, and education as reasons they rated us a Best Deal.”